Perišić Holding

Overview

I designed and developed the digital platform for Perišić Holding, a company focused on modern building and energy solutions including underfloor heating, heat pumps, PVC windows and doors, and prefabricated homes.

The goal was to create more than a traditional corporate website. Perišić Holding operates across several technically complex product categories, so the platform needed to educate customers, present detailed product information and guide visitors from initial research to a qualified project inquiry.

The result is a structured, premium digital ecosystem that combines product presentation, technical documentation, calculators, comparison tools and conversion-focused user journeys.

The Challenge

Products such as underfloor heating and heat pumps require significantly more explanation than a typical consumer product.

Potential customers need to understand system height, installation requirements, energy performance, compatibility, technical specifications and pricing before they feel confident enough to request an offer.

The website therefore needed to:

• Present several distinct product categories under one brand

• Explain complex technical systems in an accessible way

• Support both renovations and new construction projects

• Provide enough technical depth for informed decision making

• Create a clear route from research to quotation

• Support customers across multiple European markets and languages

• Maintain a premium visual identity across a large amount of content

The Solution

I structured the platform around the way customers actually make decisions.

Instead of presenting all services on a single generic corporate page, each major solution receives its own dedicated digital experience with tailored content, technical information, comparisons and conversion points.

The main platform connects four core areas:

• Underfloor heating

• Heat pumps

• PVC windows and doors

• Prefabricated homes

This allows visitors to immediately choose the solution relevant to their project while keeping the wider Perišić Holding ecosystem connected.

Underfloor Heating Experience

One of the most detailed parts of the platform is the 16 mm dry underfloor heating system.

The product experience explains the complete system — from its low installation height and dry construction method to individual components, compatibility, installation and performance.

The website communicates key benefits such as:

• System height starting at 16 mm

• No traditional screed required

• Fast installation

• Low system weight

• Compatibility with renovations and new builds

• Individual panel and pipe planning

• Support for multiple floor finishes

• Integration with different heating sources

Rather than simply advertising the product, the page gives visitors enough information to understand how the system works and whether it fits their project.

Interactive Quote Flow

A major conversion element is the integrated project calculation flow.

Instead of sending visitors directly to a generic contact form, the website collects the essential information required to understand the project through a short multi-step questionnaire.

Users can enter information such as project size and planned construction timeframe before continuing through the quote process.

This creates a much more qualified lead and reduces unnecessary communication before the first offer is prepared.

Heat Pump Product Experience

I also created a dedicated product experience for the Perišić Holding ACP Air Compact Propan heat pump range.

The page presents a complete technical product story around heating, cooling and domestic hot water within a single system.

Important product characteristics are communicated visually and progressively, including:

• R290 natural refrigerant

• Water temperatures up to 70°C

• Heating, cooling and domestic hot water

• Modulating operation

• Weather-based regulation

• Smart system optimization

• Photovoltaic integration

• Remote diagnostics and monitoring

The goal was to make a technically advanced product understandable without removing the engineering depth that serious buyers require.

Technical Content Architecture

Because these products are part of a building system rather than standalone consumer goods, technical information became an important part of the UX.

The platform includes dedicated areas for:

• Technical specifications

• System comparisons

• Installation instructions

• Component explanations

• Application examples

• Project references

• Frequently asked questions

This allows the website to serve both customers who need a simple overview and visitors who want to investigate the system in detail before making a decision.

Multi-Language Experience

The platform was designed for a wider European audience and supports Croatian, English and German.

This required maintaining the same navigation logic, product structure and conversion experience across languages while keeping technically specific content understandable for each market.

Conversion Strategy

Every major product journey eventually leads toward a practical next step.

Depending on the product, visitors can:

• Calculate or request a price

• Submit project information

• Review technical documentation

• Compare systems

• Explore completed references

• Contact the company directly

This means the website functions not only as a presentation platform, but as an active part of the company's sales process.

Visual Direction

The visual language was intentionally kept architectural, minimal and premium.

Large typography, controlled whitespace, technical imagery and restrained animation create a design that feels closer to a modern building technology brand than a traditional construction company.

The interface gives technical information room to breathe while maintaining a strong sense of precision and quality.

Result

The finished Perišić Holding platform brings multiple construction and energy solutions together within one coherent digital ecosystem.

It combines brand positioning, product education, technical documentation and qualified lead generation into a single experience.

Rather than simply showing what Perišić Holding sells, the platform helps customers understand which system fits their project, how it works and what the next step should be.